When you think of the largest brands in the world – Apple, McDonalds, Target, etc. – colors, logos and even sounds probably come to mind. For Apple, you might picture the sleek whites, silvers and

The COVID-19 pandemic has impacted every business and every individual, and it has greatly impacted the global economy. Though this is daunting, there are ways to tackle this pandemic from a public re

In efforts to bring more traction to your business and gain further exposure, a branding agent might be a great solution for you. To begin, what is a creative branding agency? A creative agency pertai

When searching for ways to take your business to the next level you may have stumbled across Public Relations as a resource. Enlisting the assistance of a public relations expert could drastically imp

During the process of building a cohesive brand, it is essential to focus on the internal aspect of the brand and then execute externally. It is best to operate in this order because sorting internal

Creating a cohesive and trustworthy brand is essential to the success of any business. As customers, clients and prospects alike want to engage with a brand that offers mutually-beneficial exchanges,

As you begin to establish your business, it is vital to understand the importance of also building a brand and being able to maximize its potential. When you think of the word “brand”, the first t

If you are contemplating implementing a PR strategy for the growth and success of your business, there are many aspects of PR that may not be obvious to the average person. A

It is no secret that the marketing aspect of running a company can oftentimes be confusing. You, as a business owner, are constantly inundated with information about the “p